Apple has posted three new ads on its web site showing how helpful an iPhone can be in real-life.

Like it is the case in other iPhone ads, the three new ads feature iPhone users who are telling their experience.

- "Delay" by Bryce,
- "The Winger" by Kristin,
- "My Show" by Ken.

That brings the number of iPhone ads since its launch on June 29 to 15. All the iPhone ads can be seen here.