Cingular has launched a new site dedicated to the iTunes phone, which is actually named "ROKR E1". The mobile phone was launched earlier today during a Special Event at the Moscone Center, San Fransisco.

The new site provides details on the new phone's features, including explanations on its ability to work with iTunes. It is also possible to order the product through this site.

During today's special event, Ralph de la Vega, Cingular’s Chief Operating Officer announced that the company is going to launch an ad campaign for this new product. The TV commercials that are also available on the site.

Finally, the site has a section called "Make Me Dance" (also the name of the site) which is an interactive game on which you choose a character and you make it dance with the tune you choose from a list above. You may even put your picture as character.