Apple's shares (AAPL) hit all time high, on Friday, on rumours that the company may partner with Google on online music. The stock closed at $46.10 (up 4.77%) and traded at as high as $46.30 after market close.

The company is rumoured to be talking with Google for a deal that would let the leading Internet search engine sell iTunes' Music. However, none of the companies commented on the rumours which remain unconfirmed.

Most players of the industry were down, on Friday: HP (HPQ) was down 0.62%, Gateway (GTW) was down 1.04%, while DELL (DELL), which posted positive but disappointed results, was the biggest loser of this trading session with a 7.43% drop.

UPDATE: More on the Apple/Google rumours here.